The main competitors of Boost are other places that sell similar products, in this case drinks, any place which sells the products drinks, banana bread, yoghurt, ice blocks, wraps and muesli bars are a competition to Boost juice bars. The main competitors which Boost has to compete with are places such as Donut King, McDonalds, Wendy's, even places such as Woolworths, Aldi or Coles would be a competition. Consumers think why would I want their drink over that product? Consumers normally gravitate to key factors of their decisions such as the finance, age, environment, gender, marketing, convenience, service, persuasion and price. this is why Boost has to see the most suitable target market to their shop to make it more unique from the others, Boost differentiates itself from other stores like Donut King a lot because they are more 'healthier', 'better', 'nourishing' for your body.